Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to the website operator.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a service other than the website you are visiting). Cookies can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until you delete them).

This Cookie Policy explains what cookies and similar technologies we use on singaporeevisa.sg, why we use them, and how you can control them.

2. How We Use Cookies

We use cookies for the following purposes:

• Essential website functionality – keeping you logged in, remembering your language, and processing your visa application

• Remembering your cookie preferences – storing your consent choices so we don't ask you every time

• Understanding how visitors use our website – using analytics to improve our service (only with your consent)

• Measuring advertising effectiveness – tracking whether our ads lead to visa applications (only with your consent)

3. Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function. They cannot be disabled without affecting how the website works. They are set in response to actions you take, such as logging in, filling in forms, or setting your cookie preferences.

Legal basis: These cookies are strictly necessary for the website to function and do not require your consent.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They are only activated after you provide consent via our cookie consent banner.

Legal basis: Consent – these cookies are only set after you click "Accept" or enable analytics in our cookie consent banner.

3.3 Advertising / Marketing Cookies

These cookies are used to measure the effectiveness of our advertising campaigns and may be used to show you relevant advertisements on other platforms. They are only activated after you provide consent.

Legal basis: Consent – these cookies are only set after you click "Accept" or enable marketing/advertising in our cookie consent banner.

4. Google Consent Mode v2

We implement Google Consent Mode v2, which ensures that Google services (Analytics, Ads, Tag Manager) respect your cookie preferences in real time.

How it works:

1. When you first visit our website, all Google tracking is set to "denied" by default – no analytics or advertising cookies are placed.

2. If you accept analytics and/or advertising cookies via our consent banner, we update Google's consent signals to "granted" for the relevant categories.

3. If you later change your preferences (e.g., via the "Cookie Settings" link in our footer), the consent signals are updated immediately.

Consent signals we manage:

This means that even if our analytics or advertising scripts are loaded, they will not set cookies or collect identifiable data until you grant consent.

5. Third-Party Services That May Set Cookies

When you consent to analytics and/or advertising cookies, the following third-party services may set cookies on your device:

5.1 Google Analytics 4 (Analytics)

• Provider: Google LLC, United States

• Purpose: Website usage analytics – understanding which pages are visited, how long visitors stay, and how they navigate through our site

• Privacy policy: https://policies.google.com/privacy

• Opt-out: https://tools.google.com/dlpage/gaoptout

5.2 Google Tag Manager (Tag Management)

• Provider: Google LLC, United States

• Purpose: Manages the loading of analytics and advertising scripts based on your consent preferences. Google Tag Manager itself does not set cookies, but it controls the deployment of services that do.

• Privacy policy: https://policies.google.com/privacy

5.3 Microsoft Clarity (Analytics)

• Provider: Microsoft Corporation, United States

• Purpose: Heatmap and session recording analytics – understanding how visitors interact with page elements (clicks, scrolls, mouse movements). Recordings are anonymised and do not capture sensitive form data.

• Privacy policy: https://privacy.microsoft.com/en-us/privacystatement

• Opt-out: https://choice.microsoft.com/

5.4 Meta Pixel (Advertising)

• Provider: Meta Platforms, Inc., United States

• Purpose: Conversion tracking – measuring whether visitors who saw our ads on Facebook or Instagram subsequently completed a visa application

• Privacy policy: https://www.facebook.com/privacy/policy

• Opt-out: https://www.facebook.com/adpreferences

5.5 Google Ads (Advertising)

• Provider: Google LLC, United States

• Purpose: Conversion tracking – measuring whether visitors who clicked our Google ads subsequently completed a visa application

• Privacy policy: https://policies.google.com/privacy

• Opt-out: https://adssettings.google.com/

6. Your Cookie Choices

6.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner at the bottom of the page. You can:

• Accept all cookies – enables analytics and advertising cookies

• Reject all – only strictly necessary cookies are used

• Customise – choose which categories to enable (analytics, advertising) individually

6.2 Changing Your Preferences

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the website footer. This will reopen the consent banner, allowing you to update your choices. Changes take effect immediately.

6.3 Browser Settings

You can also manage cookies through your browser settings. Most browsers allow you to:

• View what cookies are set

• Delete individual or all cookies

• Block cookies from specific or all websites

• Block third-party cookies

• Set rules to clear cookies when you close the browser

How to manage cookies in popular browsers:

6.4 Opt-Out Links

You can opt out of specific third-party tracking using the links below:

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on

• Meta (Facebook) ads: Adjust your Facebook Ad Preferences

• Google Ads personalisation: Visit Google Ad Settings

• Microsoft Clarity: Visit Microsoft Privacy Dashboard

7. Do We Use Any Other Tracking Technologies?

7.1 Pixels and Tags

Meta Pixel and Google Ads conversion tags use invisible image pixels (1×1 pixel images) or JavaScript tags to track conversions. These work in conjunction with the cookies described in Section 3.3 and are only active when you have consented to advertising cookies.

7.2 Local Storage and Session Storage

We do not use browser local storage or session storage to track you or store personal data.

8. Data Transfers

Some of the third-party services listed in Section 5 are operated by companies headquartered in the United States. When cookies are set by these services, data may be transferred to and processed in the United States. These transfers are protected by Standard Contractual Clauses (SCCs) and the respective provider's data protection commitments.

For more details on international data transfers, please see Section 8 of our **Privacy Policy**.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the third-party services we work with, or applicable regulations. When we make changes:

• The "Last Updated" date at the top of this page will be revised

• For significant changes (e.g., new categories of cookies), we may re-prompt you for consent

We encourage you to review this Cookie Policy periodically.

10. More Information

For more information about cookies in general, visit:

• www.allaboutcookies.org

• www.aboutcookies.org

For details about how we handle your personal data beyond cookies, please read our **Privacy Policy**.